Ball Machines – The “I Robot” Generation
Marketing and Promotions -
June 01, 2006
Thousands of players are proponents of ball machines and just love practicing with them.
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Junior Tennis: It’s about Direction, not Perfection
Teaching and Coaching -
September 01, 2006
What do Maria Sharapova, Dinara Safina, Amelie Mauresmo, Martina Navratilova, the Bryan brothers,
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Filling Needs – we all have them, but often need them pointed out
Marketing and Promotions -
June 01, 2006
We all have needs. In fact, fulfilling our various needs make up our very existence. This
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Serve the Kids, Serve the Parents
Marketing and Promotions -
May 01, 2006
It’s always fun to see juniors spread out and active on a number of tennis courts. But it becomes
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Summer Pro Hiring Options
Marketing and Promotions -
April 01, 2006
Next time you are hiring for a summer program or a holiday camp, the options of this article
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Turning the Tide of Turnover
Marketing and Promotions -
January 01, 2006
You see it all the time at small to medium-sized tennis facilities across the country. A customer
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Take Your Show on the Road
Marketing and Promotions -
September 01, 2005
Whether you’re managing a private club or public facility, one essential piece of information
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Top Ideas for Generating Ball Machine Revenues
Marketing and Promotions -
May 01, 2005
Ball machines are one of the most underused assets at tennis facilities across the country. While
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Promoting Through Pictures
Marketing and Promotions -
April 01, 2005
We all know the expression, “a picture is worth a thousand words.” Well, it is...sort of.
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Selling More Racquets
Marketing and Promotions -
January 01, 2005
When I managed pro shops during my career and players asked to recommend a racquet, I usually
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Event Promotions - Commit to Form a Committee
Marketing and Promotions -
December 07, 2004
Successful retail merchandisers in shopping malls across the country create promotional events so
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To Attend or Not to Attend…the real cost
Marketing and Promotions -
May 01, 2004
AAHPERD, CMAA, IHRSA, NRPA, PTR, USPTA, USRSA, and USTA regional and national conventions and
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Tennis Camps That Make a Difference
Marketing and Promotions -
April 01, 2004
Just like any business, some tennis camps succeed and some fail. The purpose of this article is to
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Getting on the Same Page as Your Members
Marketing and Promotions -
March 01, 2004
Retention of members is the key to success in the club industry. Common knowledge. The key is to
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The Art of the Telephone
Marketing and Promotions -
August 01, 2003
The theme of this article is basic, but hardly anyone does it well. Let’s have some fun with 7
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Speaking for Profits?
Marketing and Promotions -
September 01, 2001
If you are a tennis teacher, club owner, or retail store manager, you are undoubtedly among the
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Women and sports - then and now
Marketing and Promotions -
August 01, 2002
We hear over and over again how more and more women are participating in organized sports.
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Academies…different strokes for different folks
Teaching and Coaching -
May 01, 2006
Tennis parents looking for an academy have a daunting task in choosing a program for their
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Myth Busters: Racquet Back; Part one of a three-part series
Teaching and Coaching -
January 01, 2006
Remember the tennis teacher tease: “Racquet back. Bend your knees. That’ll be twenty dollars,
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Myth Busters: Watch the Ball; Part two of a three-part series
Teaching and Coaching -
February 01, 2006
Every one of us has heard the instruction, “Watch the ball!” It’s one of those tennis
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