Racquet Demo Days
by Joe Dinoffer -
January 24, 2008
Here’s an idea to increase the use of demonstration racquets with the ultimate goal of increasing sales and benefitting customers by giving them the opportunity to use new racquet technology. Simply designate certain high-activity days of the month as racquet demo days and bring racquets out onto the courts for players to test during specific times. Offer this service in addition to making ongoing demonstrator racquets available to members. Once someone starts demoing a racquet you can rest assured that others will want to try out that same racquet as well. Also take every opportunity to educate players about the various types of racquets and how they fit and enhance different game styles.
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