Guaranteeing Improvement in Lessons
by Joe Dinoffer -
June 27, 2007
Try promoting a guarantee for lessons to increase the number of players taking lessons. For example, what if a guarantee was offered for a beginning junior program as follows: “After six weeks in the program, we guarantee that each junior will be able to sustain a rally with the professional 25 hits, be able to keep score, know the basic rules of tennis, and will have played a set of doubles." The guarantee is that if any child doesn’t reach these goals, they are invited to play in another six-week program free of charge.
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